Howard Franklin
Western Region Sales Manager
Territory: Louisiana, Texas
Noteworthy Credentials: B.S. Management, B.A. Psychology, M.A. Organizational Psychology, Associate Certified Entomologist (ACE), Phi Chi Omega Member
Howard’s 34 years of experience in the pest control industry extends all the way back to his high school years. When not in school or competing in sports, he was working in his family’s pest control business – gluing bait stations to cap blocks, sweeping the warehouse and cleaning out trucks, crawlspaces and trenches.
Howard’s first exposure to Liphatech products came nearly 10 years before he joined the Liphatech team. After struggling to gain control over his first (and worst) roof rat infestation, his distributor rep recommended FirstStrike® soft bait. The product worked, and FirstStrike became Howard’s go-to rodent bait solution.
In his role, Howard is excited about the daily opportunities to work with customers to find solutions with the same products he has long relied on.
Through Howard’s lifetime of work in the pest industry, he has earned impressive expertise. In his early experiences, he adopted a strange respect for termites and their ability to work together to achieve their goals. He brings that same mentality to his work with his clients, collaborating with them to develop best practices for gaining control of any rodent or insect infestation. When Howard takes a break from the pest control frontline, he enjoys woodworking, golfing and his dogs.
What a Customer Might Say About You
“Customers would say that I care about their business. It’s not just about selling products, it’s the process of helping pest management companies be successful through educating their techs, building programs or using the right products in the right situations to solve issues.”



